小舊金山

我記得兩年前剛和羅伯交往時

他發現Yahoo Music後跟我說他在房間弄了一個小美國

當時聽了只覺得這個臭美國人少在那邊崇洋媚外

沒想到兩年之後我也跟隨了他的腳步

努力在掏寶網上面買那些被我列為必備的東西

在上海的小房字裡面弄一個小舊金山

首先我因為每天早上起床沒喝咖啡而睡眼惺忪

年紀大了早上起床沒大便就吃什麼水餃拉麵之類的東西真的是很吃不消

日日盼著我的咖啡機快點寄來

今晚終於一償心願大大的喝了兩杯美式咖啡

而且要注意喔 是很沒氣質的美式咖啡 其他台幹動輒花五六千元人民幣買義式ESPRESSO 我只花了五十九塊買沒氣質的美式咖啡機 (我媽媽還一直問說這麼便宜的咖啡機能喝嗎！真是有夠沒禮貌)

唉攸 一個月零用金只有一千五還是節省點才好

另外我又買了SPEAKER 雖然沒有家裡那台真空的喇叭好

但是我真的是受不了我電腦的破嗓子

現在在聽大衛之前介紹的OAKLAND LOCAL BAND-DREAMDATE http://www.myspace.com/dreamdater

主唱好像是台灣人 大衛和主唱弟弟是好朋友

今天上班打混一整天 所以寫幾篇往誌來補償一下

到也不是做作的搞什麼小舊金山

覺得只是慢慢長大了

也就慢慢的發現了適合自己的生活方式和生活堅持

親愛的無名再見了～

依照我爸媽的說法就是我玩夠了
依照我自己的說法就是我很乖巧
總之我的生人將從上海重新開始！

為什麼要跟無名說再見勒
因為在中國打不開無名的網頁
所以我把以前MBA寫作業的網誌拿來用
就是這樣

請多多指教

Crisis Communication

As the article, basic principles for crisis communications, stated
"Whether the phones are ringing, camera trucks are showing up at a worksite, union leadership is speaking at a public hearing, or a regulator is issuing safety warnings about your product, it's pretty clear you've got a crisis," we have to cope with crisis problem carefully.

First, we have to know that the absolute worst time to learn crisis management is during a crisis. Crisis management therefore is not only concerned about managing risks but also about risk reduction by preventing issues from escalating.

In a crisis communication, we can take Shettz as an example.

Salmonellosis, in the Sheetz case, is an infection caused by salmonella bacteria contaminates in food or water and generally causes diarrhea, fever and cramps for up to three days. When news of the Salmonella outbreak streaked across the Associated Press wires, Sheetz executives promptly arranged interviews with local TV, wire service, and newspaper reporters. Owner-executives Steve, Stan, and Travis Sheetz answered every question, described the facts as they knew them, and personally pledged to help all customers who were made ill.

By showing they weren’t afraid to face the public and by expressing in their own words what they were doing to correct matters, members of the Sheetz family demonstrated their values and their commitment to the community.

Corporate vs. Product Advertising

Corporate Advertising
A good corporate advertising program can clarify and enhance a company's reputation, and the abscence of one can hurt packaged goods companies and retailers as well.

















WD-40
WD-40 is a lubricant/water displacement solution. This ad was designed to pull the reader in by selling a cold, utilitarian product in a very warm, sweet, and amusing manner. The corporate designed the layout in a way that makes the reader become more involved in exploring the ad, while keeping them interested so that they read the entire ad.

Product Advertising
Product advertising means this advertisement mainly promote its product rather than its corporate image.



















Mr. Goodbar
Hershey's has many famous candy bars in the market. However, in this advertisement Hershey's selects a product Mr. Goodbar that needed brand-building. The campaign began building a personality for the Mr. Goodbar brand. It would make the brand visible in the crowded candy market and give consumers a personality and image to associate with the brand name.

Mixed Corporate and Product Advertising
In our assignment, we need to find the corporate and product advertising. However, in the process of looking for appropriate advertisements, I found most advertisements mix corporate and product advertising. It used their product to build their corporate image.














Louis Vuitton

This advertisement is a good example of mixing product & corporate advertising. The model carried one LV classical bag and wore LV clothes to build its luxury product image.

Identity, Image, and Reputation

In the article, Corporate Image and Logos, the author emphasized how does corporate image is very important in an organization.

The marketplace is awash with logos, repeated in television commercials, on trucks that pass us by; on packages and signs in the supermarkets; stationery and flyers. The list is endless. It is essential, then, for a logo to have meaning; to present to the subconscious mind of the consumer a message about the corporation and/or the product it represents.

A logo does exactly that in a very subtle way. Part of a logo's impact comes from repetition, the very act of seeing a familiar symbol on a continual basis. Every company, every branded product or service needs a logo for this purpose.

Take starbucks as an example.
The logo is a "twin-tailed mermaid, or siren as she's known in Greek mythology". The logo has been streamlined over the years. In the first version, the Starbucks siren was topless and had a fully-visible double fish tail. See the picture as the following.


In the second version, her chest was covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, her navel and chest are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle's Pike Place Market and on Starbucks Anniversary Blend 1-pound coffee bags.

Now I can see this starbucks logo in the whole world. When I traveled in China, I would be very happy to see this green mermaid because there are not many good cafe shops there. Also, I like to buy Starbucks cup with this logo. I just feel I like this starbucks image.

Corporate Communication Relevance

Relevance is not limited to strictly traditional sales or client communications. In a corporate environment, there are literally hundreds of applications for the distribution of information through documents, both internally(to various departments, employees, and management), as well as externally(to clients, prospects, suppliers, investors, and government)

Relevance can enhance virtually any corporate communications whether internal or external, critical or routine, delivered automatically or on-demand to one or to thousands, by e-mail, fax, or voice, to a personal web site, or through web services.

There sre some relevant communications corporations was incorporated recently and is a software developer specializing in the development of software for corporate communications by e-mail, voice, fax, and on-demand (Internet), and Customer Relationship Management (CRM) applications.

Comparing to a decade ago, I believed that corporate communication relevance are involving more and more people right now. Due to the progress of technology, I feel people become more inseparate in this society. From my experience, I only need deal with people who is involving in internal organization and some suppliers and customers. However, now because of the development of internet, organizations become more transparent. Also, customers can exchange their experiences on the internet, so organizations have to realize how big is your corporate communication relevance.

Internal Communication

From the article, Effective internal communication, the author Sudipta mentioned that an organisation's successful internal communication initiative can be judged in three ways, communicating a message, assessing baseline, and the spiral of success.

Internal communication is much more than posting newsletters and holding pizza parties, the strategy has to be formulated by the top management in coordination with the executing team. The effort is not without its share of challenges.

In Taiwan, we used to communicating by one way communication which means only communicate from boss to employees, but I think a two-way communications is so important in an organization now. In internal communication, I would like to talk about feedback performance.

The importance of feedback cannot be overlooked in the internal communication process. Gopalakrishnan explains why, “Feedback forms the basis of all successful plans and raises expectations of change. Employees expect that things will improve as a result of their response and the organisation's introspection. So, responding to employees, not just with results but also with a specific action plan is very important. It is imperative that the employees see first hand the value of their contribution in the seriousness with which it is taken.”