Internal Communication

From the article, Effective internal communication, the author Sudipta mentioned that an organisation's successful internal communication initiative can be judged in three ways, communicating a message, assessing baseline, and the spiral of success.

Internal communication is much more than posting newsletters and holding pizza parties, the strategy has to be formulated by the top management in coordination with the executing team. The effort is not without its share of challenges.

In Taiwan, we used to communicating by one way communication which means only communicate from boss to employees, but I think a two-way communications is so important in an organization now. In internal communication, I would like to talk about feedback performance.

The importance of feedback cannot be overlooked in the internal communication process. Gopalakrishnan explains why, “Feedback forms the basis of all successful plans and raises expectations of change. Employees expect that things will improve as a result of their response and the organisation's introspection. So, responding to employees, not just with results but also with a specific action plan is very important. It is imperative that the employees see first hand the value of their contribution in the seriousness with which it is taken.”