Crisis Communication

As the article, basic principles for crisis communications, stated
"Whether the phones are ringing, camera trucks are showing up at a worksite, union leadership is speaking at a public hearing, or a regulator is issuing safety warnings about your product, it's pretty clear you've got a crisis," we have to cope with crisis problem carefully.

First, we have to know that the absolute worst time to learn crisis management is during a crisis. Crisis management therefore is not only concerned about managing risks but also about risk reduction by preventing issues from escalating.

In a crisis communication, we can take Shettz as an example.

Salmonellosis, in the Sheetz case, is an infection caused by salmonella bacteria contaminates in food or water and generally causes diarrhea, fever and cramps for up to three days. When news of the Salmonella outbreak streaked across the Associated Press wires, Sheetz executives promptly arranged interviews with local TV, wire service, and newspaper reporters. Owner-executives Steve, Stan, and Travis Sheetz answered every question, described the facts as they knew them, and personally pledged to help all customers who were made ill.

By showing they weren’t afraid to face the public and by expressing in their own words what they were doing to correct matters, members of the Sheetz family demonstrated their values and their commitment to the community.